How We Helped a Flooring Company Generate 275 Leads Within 5 Months

The Challenge

Floor Skinz knew digital marketing had potential, but without a clear strategy in place, their advertising efforts became fragmented and expensive. With operations as the top priority, marketing execution was handled inconsistently through a mix of internal efforts and outside lead generation agencies, each focused on a single platform without a unified plan.

A review of their existing accounts revealed significant wasted spend, poor audience targeting, and landing pages that failed to convert even interested visitors. The company was spending money without a clear system to track which campaigns were generating real leads and which were draining budget with nothing to show.

They needed a partner who could take full ownership of the strategy, implement multi-channel campaigns that complemented each other, and build a lead pipeline that would scale alongside their operational capacity.

Our Strategy

We began with a comprehensive audit of all existing platforms and campaigns. After identifying the core issues (overlapping targeting, poor creative quality, and no retargeting infrastructure) we built a clean, unified strategy designed to capture leads at every stage of the buying journey.

The strategy used Meta Ads to generate demand at the top of the funnel, Google Search to capture high-intent customers actively searching for flooring services, and LeadMail cold email to target commercial buyers who had high average deal values. Every lead flowed into a centralized CRM with automated follow-up sequences to maximize conversion.

The Results

By unifying the strategy across Meta, Google, and cold email, while building a proper follow-up system, we were able to generate significantly more leads at a lower total cost. The client saw their pipeline fill up with both residential and commercial opportunities, giving them the volume to grow operations with confidence.