Improved UX, site structure, and SEO for a government agency, resulting in a 15% increase in user retention and 50,000 additional monthly visitors to their platform.
Get Similar ResultsA government agency operating an online platform for public services faced declining user retention and suboptimal search visibility. Despite providing essential services, their platform had a confusing navigation structure, slow load times, and poor accessibility compliance. All of these contributed to users abandoning the platform before completing their intended tasks.
Additionally, their SEO presence was weak, meaning residents searching for the services they provided were often finding less authoritative, unofficial information sources instead.
We conducted a comprehensive UX audit, identifying the critical friction points in the user journey. This included navigation restructuring, improved information architecture, and a streamlined task-completion flow that made it easier for users to find and complete what they came to do.
On the SEO side, we implemented technical improvements, content optimization, and structured data markup to improve visibility in search results for relevant government service queries. We also addressed Core Web Vitals issues that were negatively impacting both rankings and user experience.
The UX and SEO improvements resulted in a measurable 15% increase in user retention and brought 50,000 additional monthly visitors to the platform. Users were not only finding the platform more easily but completing their intended tasks at a higher rate, improving both the agency's mission outcomes and public satisfaction.
Let's audit your website and build an SEO and UX strategy that drives more traffic, retains more visitors, and converts more users.