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How we helped a staffing and recruiting firm add 15 affiliates in 90 days
Built and executed a targeted affiliate outreach program that generated 36 leads, 21 appointments, and 15 signed affiliates in 90 days
Project info
Services
Cold Email & Call Center
Results
Positive Reply Rate
Platforms
LeadMail
Results
Signed Affiliates
Project Overview
Clin Ops Solutions, a staffing and recruiting firm serving the biotech and life sciences industry, needed a scalable business development strategy that did not require building an internal sales team. As CEO, Sylvain recognized that expanding sales efforts would come at the cost of customer service, operational focus, and quality delivery.
Hiring, training, and managing a traditional sales team was not aligned with the company’s growth model. Clin Ops Solutions needed a solution that could consistently generate new business opportunities while allowing leadership to remain focused on client relationships and fulfillment.
After identifying these challenges, GDG Media introduced an alternative growth strategy centered on building and executing a targeted affiliate program designed specifically for the life sciences recruiting space.
Primary challenges included:
- Limited capacity to manage outbound sales internally
- Desire to avoid hiring and training a sales team
- Need for a scalable, low-overhead growth channel
- Maintaining high customer service while increasing deal flow
Project Execution
GDG Media partnered with Clin Ops Solutions to design and deploy a fully managed affiliate outreach program.
The first step was identifying the ideal affiliate profile. Together with Sylvain, we determined that professionals working in clinical operations would be the strongest fit due to their industry knowledge, established networks, and proximity to hiring decision-makers.
Target prospects included:
- Senior Directors of Clinical Operations
- Directors of Clinical Operations
- Executive Directors of Clinical Operations
- 8–12 years of experience
- Backgrounds within small to mid-sized biotech and life sciences companies
The outreach strategy positioned the affiliate role as an opportunity to generate additional personal income by leveraging existing professional networks.
Key execution steps included:
- Building the affiliate program framework for Clin Ops Solutions
- Creating targeted messaging aligned to clinical operations professionals
- Launching cold email outreach at scale with strict deliverability controls
- Sending 150 highly targeted emails per day to ICP-matched prospects
- Calling, qualifying, and booking any prospects who expressed interest
This approach ensured precision targeting while maintaining strong inbox placement and engagement.
Project Results
Within the first 90 days, the affiliate program delivered consistent, measurable growth without the need for internal sales hires.
Campaign results included:
- 36 qualified leads generated
- 21 booked appointments
- 15 signed affiliate partners
The affiliate-driven model allowed Clin Ops Solutions to scale business development efficiently while avoiding the costs and complexity associated with building an in-house sales team.
By outsourcing outreach, qualification, and booking, Sylvain was able to focus on client service and operations while still expanding deal flow through a repeatable, scalable system.
“I’ve been working with these guys for four months now, and I could not be happier ! They’ve taken the lead on everything and for once I don’t have to come up the ideas, love it! After 14 years in business & countless companies I’ve worked with, by far this has been the best experience yet!"
"I hired GDG Media 3 years ago to handle my restaurant’s social media and advertising, and I couldn’t be happier with the results! They truly understand how to connect with our audience. They drove noticeable foot traffic and revenue. Communication was seamless."
“Excellent experience with the whole team. It’s so hard to find people who truly care in business these days and seeing growth already but most of all feels like I have another extension of my business that truly wants to help us get to our business to its full potential !”
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“Jayson, Charles and the team at GDG Media have done a great job in turning our vision in to reality. Communication with the team was easy and they provided excellent ideas to help make our website navigation easier and compliant with laws and regulations.”
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“GDG Media Management did an outstanding job creating our restaurant’s website and designing a stunning logo that perfectly represents our brand. Their creativity and professionalism exceeded our expectations, and we couldn’t be happier with the results!"
“Jayson and his team are truly great ! We have seen a huge change in our online presence since hiring them. Jayson is always willing to help and goes above and beyond for our company. We highly recommend them for your marketing needs!"
“Jayson, Charlie, Cheryl and the rest of the GDG team have been absolutely amazing! There are not many media companies out there that can walk the walk after they have really talked to talk. Our email marketing campaign is magical. They have put together a call center to help us schedule the leads !"
“Jayson and his team go above and beyond when it comes to their costumers. Their great communication and professionalism makes the process 10x easier. They also do an awesome job at making sure their customers are always in the loop and they never shy away from questions. I would 100% 10/10 recommend."
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“We’ve been working with GDG Media for almost a year now, and the results have been nothing short of outstanding. We’ve seen exponential growth in lead generation and a significant increase in the quanity and quality of new clients coming from their ads."
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