Leveraged paid search and cold email to dramatically increase the appointment pipeline for a local HVAC company, filling their calendar in just 90 days.
Get Similar ResultsA local HVAC company came to us with a common challenge: they had good technicians and a strong reputation, but their appointment pipeline was inconsistent. Seasonal peaks were manageable, but during slower periods, their team wasn't fully utilized and revenue suffered.
They needed a reliable system that could generate a consistent flow of booked service appointments and quote requests, without depending on seasonal fluctuations or referrals alone.
We deployed a two-pronged approach using Google Paid Search to capture homeowners actively searching for HVAC services, combined with LeadMail cold email targeting local property managers and facilities coordinators for commercial accounts.
The Google campaigns were tightly structured around high-intent keywords like "HVAC repair near me" and "AC installation [city]," with dedicated landing pages for each service type. The cold email component targeted a curated list of commercial prospects with a personalized outreach sequence designed to secure property manager contracts that would create recurring revenue.
The combined campaign generated 119 appointments in 90 days, enough to keep their entire team fully booked and significantly increase quarterly revenue. The systematic approach replaced unreliable referral cycles with a predictable, controllable pipeline that they could scale up or down based on capacity.
Let's build a campaign strategy that keeps your team fully booked and your pipeline predictable all year long.