Implemented a comprehensive SEO and growth marketing strategy that doubled organic website traffic and significantly improved conversion rates for a regional roofing company.
Get Similar ResultsA regional roofing company had strong word-of-mouth and a solid local reputation, but their website was generating minimal organic traffic. When homeowners searched for roofing services in their area, the company rarely appeared in Google results, meaning they were invisible to a huge portion of their potential market.
The website itself had significant technical issues, thin content, and no local SEO infrastructure. Without Google Business Profile optimization and local search signals, they were also absent from map pack results despite serving the area for years.
We performed a complete technical SEO audit and identified critical issues affecting crawlability and indexing. After fixing the technical foundation, we rebuilt the content strategy around high-intent local keywords, targeting searches like "roof replacement [city]" and "emergency roofing services near me."
We also fully optimized their Google Business Profile, built local citations across key directories, and implemented a review request campaign to build social proof and local ranking signals. The landing pages were redesigned with conversion-focused copy and clear CTAs that made it easy for visitors to request quotes instantly.
Within six months, organic website traffic doubled and continued to grow. The combination of technical SEO, local optimization, and conversion-focused content improvements resulted in a 25% increase in conversion rate, meaning they were not only getting more traffic but converting a higher percentage of visitors into leads and estimates.
Let's build an SEO strategy that increases your organic traffic, improves your Google rankings, and turns visitors into leads.