How We Helped a Staffing Firm
Add 15 Affiliates in 90 Days

The Challenge

Clin Ops Solutions, a staffing and recruiting firm serving the biotech and life sciences industry, needed a scalable business development strategy that did not require building an internal sales team. As CEO, Sylvain recognized that expanding sales efforts would come at the cost of customer service, operational focus, and quality delivery.

Hiring, training, and managing a traditional sales team was not aligned with their growth model. They needed a way to identify, reach, and close new affiliate partnerships in the biotech space without distracting from core operations. And they needed it to work fast.

The goal was clear: find a systematic way to identify qualified potential affiliates, reach them with a compelling and personalized message, and convert them into signed agreements within a defined timeline.

Our Strategy

We built a highly targeted cold email outreach system using LeadMail. Our team researched and identified the specific profile of companies that would make ideal affiliate partners: businesses in adjacent spaces that served the same end clients without directly competing with Clin Ops.

We wrote a multi-step email sequence that opened with a genuine, personalized message explaining the mutual benefit, followed by strategic follow-ups that addressed common objections and provided social proof. Every reply was routed to a call center team trained to qualify interest and book discovery calls efficiently.

The Results

The campaign achieved a 43% positive reply rate, significantly above cold email benchmarks, and converted 15 businesses into signed affiliate agreements within 90 days. Clin Ops now has a scalable outbound channel that can be activated whenever they need to add new affiliate partners without disrupting internal operations.