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GDG Media: The Founders Formula

This podcast is simple. It's a win-win. We get valuable market research, and you get a platform to share your story along with free content you can clip and use for PR, social media, or branding.

It helps us continue improving our product while giving you high-quality exposure without the cost barrier that usually comes with professional content creation.

Listen Now

Find The Founders Formula on your favorite platform

In this section you'll find everything you need to listen to, explore, and access The Founders Formula Podcast. Below is a quick guide to help you navigate our listening platforms, embedded players, and episode resources.

Latest Episodes

New episodes of The Founders Formula are published weekly. Subscribe on your favorite platform to never miss a conversation with a business owner who's building something great.

Be a Guest on the Podcast
Our Method

How The Founders Formula works

A simple, mutually beneficial process designed to give business owners valuable content while helping us understand the real challenges facing today's entrepreneurs.

1

Book an Intro Call

Schedule a quick 15-minute discovery call to see if you're a good fit for the podcast and to learn more about the format and process before committing.

2

Pre-Interview Prep

We send you a simple prep guide with the topics we'll cover. No scripts, no rehearsals. Just a natural conversation about your business and your journey.

3

Record the Episode

We record a 30–45 minute conversation about your business, your story, your wins, and the challenges you've faced as a founder. All remote and easy to schedule.

4

Get Your Content Package

After recording, we deliver a package of clippable content: social media clips, audiograms, and transcripts that you can use for PR, social, and branding at no cost.

What You Get

Your free content package as a guest

Every guest receives a complete content package designed to give you professional exposure without the cost of traditional content production.

Social Media Clips

Short-form video clips from your episode formatted for Instagram Reels, TikTok, LinkedIn, and YouTube Shorts, ready to post.

Audiograms

Branded audiogram clips with waveform animation, perfect for sharing your key quotes and insights across social platforms.

Episode Transcript

Full transcript of your episode that you can repurpose into blog posts, LinkedIn articles, email newsletters, and press materials.

Episode Page & Backlink

A dedicated episode page on our site that links back to your business, providing SEO value and ongoing exposure to our growing audience.

Full Video Episode

Your full episode published on our YouTube channel and cross-promoted across our social media channels to maximize your reach.

Market Research Insights

A summary of the market research insights from your conversation, valuable data you can use to refine your own positioning and strategy.

Do You Qualify?

Who is The Founders Formula for?

The Founders Formula features business owners, entrepreneurs, and founders who are building real companies and have a story worth sharing.

Business Owners

You own and operate a business: a local service company, an agency, a startup, or an established firm with a team.

Founders with a Story

You've been through real challenges, had real wins, and have lessons and insights that would genuinely help other entrepreneurs listening.

Growth-Minded Leaders

You're actively working to grow your business and are open to sharing what's working and what isn't, in an honest, transparent conversation.

Content Creators at Heart

You understand the value of content and want to use your podcast appearance as a platform to build authority and reach a new audience.

Open to Collaboration

You're comfortable sharing your perspective, willing to help us understand your industry's marketing challenges, and open to future collaboration.

Any Industry

We welcome founders from home services, B2B, healthcare, tech, retail, staffing, and virtually any industry with a good growth story to tell.

FAQs

Frequently asked questions

There is absolutely no cost to appear as a guest on The Founders Formula. The podcast is free for guests and you receive a package of professional content to keep, at no charge, as part of the deal.
Most recording sessions run 30–45 minutes. We like to keep things focused and conversational, so we don't waste your time. You'll also spend about 10–15 minutes beforehand in a quick prep call to make sure you feel comfortable with the format.
All you need is a computer or phone with a working microphone, a decent internet connection, and a quiet space to record. We handle everything else, including the recording platform, editing, and production. Many guests record from their home office with great results.
We typically publish episodes within 2–4 weeks of recording, depending on our editorial calendar. You'll receive your content package and a heads-up before your episode goes live so you can prepare to share it with your audience.
Yes, we offer a review period before publishing. You'll have the opportunity to flag anything you'd like us to edit or remove, and we'll work with you to make sure you're comfortable with the final episode before it goes live.
We focus on your business journey: how you got started, what challenges you've faced, what's working for growth, how you approach marketing, and what advice you'd give to other founders. The conversation is natural and unscripted, and we'll send you topic areas in advance so nothing catches you off guard.
The Founders Formula helps us conduct ongoing market research by speaking directly with business owners across industries. The insights we gain from these conversations directly inform how we improve our services, develop better strategies, and understand the real marketing challenges our clients face. It's a genuine win-win.
Ready to Be a Guest?

Share your story on The Founders Formula

Book a free intro call to learn more about the process, see if you're a good fit, and reserve your spot on an upcoming episode.